Sterling Insurance Group Limited operates across a number of different market sectors and offers a diverse range of products and services to consumers via their business partners, which range from high street brokers to the UK's leading retail banks and building societies.
The Business Requirement
Sterling considers its people to be its biggest strength and places considerable emphasis on the value and importance of employees' attitudes in helping to drive forward positive change. Exceptional effort and commitment by their people is at the heart of their culture and, therefore, Sterling believes it important to listen to its employees' views and opinions.
Due to the sensitive nature of an employee survey, and the need to produce unbiased high-quality results, Sterling decided to obtain employee feedback using an externally managed online survey delivered by a trusted survey provider. By using a method that could ensure complete confidentiality and anonymity, Sterling would achieve higher response rates, increased validity of the responses, and more accurate data.
Sterling came to Sigmer with the requirement of producing and executing an employee survey that looked professional and would give the employees freedom to communicate their feelings and attitudes.
The Sigmer Solution
Sigmer's Managed Survey Service was a perfect solution for Sterling and, after providing consultation and advice over the questions, an online survey was created that was professional-looking, easy to navigate through, and branded to Sterling's high standards. This helped increase employee response rates and portray the time and effort that had been put into the survey project. Sterling also had pressing time-constraints but Sigmer's tried and trusted survey methodology, which encouraged a collaborative approach to the project, ensured that the survey completed quality assurance and internal review within the deadline.
To ensure freedom of communication for the employee, Sigmer enabled the 'Save and Return' functionality to allow employees to take their time in their responses.
The Result
Sterling Insurance Group achieved a very encouraging 85% response rate to the survey and this was an excellent success which will enable them to create an accurate picture of their employee's understanding and opinions of the organisation.
As a result of our success with working with Sterling, we were also asked to conduct a customer satisfaction survey for them as an element of their compliance with the FSA's Treating Customers Fairly (TCF) initiative.
