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Information Architecture

Web navigation design and information architecture services

All websites have an Information Architecture and, just as all buildings require an architect, our website design process is led by highly skilled information architects who ensure that the site is designed and constructed to the highest possible standards.

Sigmer's approach to design and information architecture can help turn your vision into reality. To find out more, please call John Archibald or Niall McCrae on 01273 669 710, or e-mail

The process of information architecture development

Our structured approach to website design involves the following activities in the development of an information architecture:

  • Examine and understand the business objectives
  • Conduct a usability study to ascertain what questions the user will be seeking an answer to and how users behave
  • Organise information i.e. categorise a site's content based on what is known about the users' information needs and their behaviours – the organisation of information on a website or intranet is key to its success. This is done by working out the 'organisation structure' which allows the user to navigate through the scheme
  • Develop a labelling system. Labels, be they within navigation systems, contextual links, headings or index terms, must speak the same language as the site’s users whilst reflecting its content e.g. by the use of scientific terminology or lay terminology where most appropriate
  • Develop a website navigation system i.e. a method for moving through the information which enhances situational awareness (a clear indication of where you are) by building in contextual clues
  • Develop a search system i.e. a way of retrieving information where there is sufficient content to merit it

Learn more

Read about our website design and development, web usability and accessibility services.

Want to know more?
Please contact us if you'd like further information or to discuss your information architecture requirements.











photo of John Archibald This page is managed by John Archibald. If you would like to talk with John please email
or call 01273 669 700.

T: 0207 183 5389  E

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